At the age of ten is where this lifelong obsession began. Most of his life, Freddie Irvine has been heavily involved with the angling world in one way or another. As a teen working at his local commercial fishery, and then working in tackle shops, fishing club committees and in the last decade working with some of the largest fishing tackle companies in the business. Producing photography and creating content specific to the angling world - this has really become a big interest and passion for him. Running social media accounts and representing at fishing shows and events. Making angling videos and writing magazine articles. He has even been privileged enough to have been featured in a couple of magazine front covers. Lure fishing for pike was where this passion of his started out, but it has since expanded to perch and saltwater lure fishing adventures. His latest branch of the sport is kayak fishing which he is currently enjoying on the large wild lochs of Scotland.