ABOUT OUR PRODUCTS

Westin is the leading manufacturer of contemporary fishing tackle in terms of design and technology. With a relentless commitment to innovation, Westin delivers cutting-edge performance that sets an unparalleled benchmark. These products are meticulously crafted, bearing testament to the brand's unwavering pursuit of excellence. Catering exclusively to the most demanding anglers, Westin understands the critical role that quality and reliability play in their pursuits. It's a partnership that we not only acknowledges but cherishes, with every design element and technological enhancement a testament to this shared dedication.

OUR RODS

Freshwater rods

At Westin, simplicity reigns supreme. We craft rods tailored for freshwater anglers who demand the utmost in quality. This unwavering commitment to excellence eliminates the need for compromises. Drawing upon our extensive expertise in carbon and resin behavior, along with years of hands-on experience in rod design, actions, and real fishing escapades, we've created a collection of rods that stands among the finest in the industry. To this, we've added the best fittings available. When you choose a Westin rod, you're embracing cutting-edge technologies, materials, and fittings. Fuji guides and reel seats, emblematic of Japanese quality, grace every Westin rod, while our Torayca® carbon fibers, meticulously selected by our demanding rod engineers, underscore our dedication to luxury and enduring performance. If you seek a rod that offers that extra edge, look no further than Westin – where quality, innovation, and performance converge.

Saltwater rods

In the realm of saltwater rods, Westin stands as a testament to luxury that transcends expectation. It's not just about having the best; it's about possessing a tool designed to endure and excel – a fundamental necessity for any angler. If you identify as a dedicated saltwater fisherman, owning a Westin rod isn't a choice; it's an essential part of your gear, embodying the pinnacle of performance and durability for your saltwater pursuits. Elevate your sea fishing experience; make Westin an indispensable part of your journey.

OUR RODS BY SERIES

W10 rods

The Westin W10 series represents a pinnacle in angling innovation, harnessing the very latest in design and technology to deliver unparalleled performance. Each blank undergoes a meticulous handcrafting process, featuring the revolutionary X5 carbon layer technology. This, in combination with a 4-axial woven carbon reinforcement on the outer layer, guarantees an exceptional blend of action, sensitivity, and strength. Every W10 rod is constructed with premium Torayca® carbon fibers, ensuring a level of quality that's truly exceptional. Furthermore, the inclusion of top-of-the-line Fuji® fittings, widely recognized as the best available on the market, underscores the commitment to excellence. The Westin W10 series is a testament to the brand's dedication to pushing the boundaries of what's achievable in the angling world. These rods offer anglers a unique opportunity to experience cutting-edge technology, unmatched sensitivity, and the strength needed to tackle the most demanding fishing scenarios, setting a new standard for performance in the world of angling.

W8 rods

The W8 rod range is based on the latest blank technology complimented by the best Fuji rod components. All W8 rods are perfectly balanced and designed to cover techniques ranging from finesse and ultralight fishing with super sensitive tips, right up to powerful rods designed with the backbone to tame the most powerful fish.

W6 rods

The W6 rod range is tailored for anglers with an unwavering commitment to top quality. Every W6 rod proudly features Fuji® guides and reel seats, ensuring no compromise. The blanks, crafted from the exceptional Torayca® carbon fibers, are a testament to our rigorous standards. Out of the numerous options considered, only a select few met the exacting demands of our skilled rod engineers, reinforcing our dedication to precision and performance. Anglers who seek the finest experience in their pursuits can trust the W6 series to deliver unmatched quality, thanks to the incorporation of Fuji® components and the utilization of Torayca® carbon fibers, creating a rod that exemplifies the pinnacle of angling craftsmanship.

W4 rods

The W4 2nd generation rod range builds upon the beloved Westin Dynamic Series, taking it to new heights. These rods offer a surplus of power for both casting and battling fish, providing the necessary muscle. At the same time the W4 series blends precision with an exquisite finesse, delivering a versatile angling experience that caters to both the strength needed for casting and the delicate touch necessary for difficult presentations.

W3 rods

The Westin W3 Rods are all about precision in specialized fishing. These rods are engineered with high-quality Torayca® carbon blanks, ensuring exceptional performance. Each rod is equipped with Fuji fittings, a hallmark of heigh-end fishing gear, and features a dedicated designs needed for specialized fishing. With a focus on delivering the utmost in quality and function.

W2 rods

Westin's W2 Rods offer exceptional value for specialized fishing. Crafted with high-quality carbon blanks, these rods provide great performance at an affordable price. Featuring Sea Guide fittings and smart design, they strike a balance between quality and affordability, making them ideal for budget-conscious anglers seeking top-notch gear.

Torayca® carbon fibers by Toray® - the very best carbon manufacturer!

We use Torayca® carbon, the leading Japanese manufacturer of high-performance carbon, in many of our rods. As Torayca® remains an industry benchmark and a trusted brand, we are now proudly highlighting that our rods are crafted with carbon from this top manufacturer. Torayca® is a global Japanese company known for exceptional performance, quality, and consistent processing.

NANOALLOY™ | TORAY

Seaguide - expect the highest level of performance

Seaguide are one of the fastest growing brands in high quality fishing rod components. Their focus is on offering top-end components designed for innovative modern rod builders. Advanced manufacturing facilities and modern top-end technologies provide an extensive line of reliable rod guides, ceramic inserts, and reel seats, that make every fishing rod special. With Seaguide expect the highest level of performance, thanks to their nnovation, quality, and reliability.

Fuji – lighter and stronger

Fuji's cutting-edge rod components, such as guides and reel seats, are renowned for their superior design and quality. Their latest guides are engineered to prevent tangles and reduce friction, enhancing performance with modern braided lines. Fuji's reel seats set the industry standard, offering comfort, remarkable strength, corrosion resistance, and exceptional design. Westin rods proudly feature Fuji components.

Rod action

Slow action rods bend deeply into the blank, providing maximum flexibility. They offer excellent sensitivity for detecting gentle bites.

Slow-medium action rods bend more towards the middle. They provide a balanced mix of flexibility and responsiveness, making them versatile for a variety of fishing techniques.

Medium action rods bend near the middle of the blank, offering a good balance of flexibility and power. They are versatile for various lure types and provide moderate casting distance and control.

Medium-fast action rods bend primarily in the upper half. They offer a blend of sensitivity and casting accuracy, suitable for a wide range of fishing techniques and moderate to heavy lures.

Fast action rods bend mainly in the top third. They offer quick hook sets and high sensitivity, ideal for detecting light bites. Excellent for many techniques and long-distance casting.

Extra fast action rods bend only at the tip. They provide the highest sensitivity and fastest response, ideal for precise casting and techniques requiring quick hook sets, such as jigging.


OUR REELS

Check out our latest line-up of baitcasting reels, the ultimate choice for dedicated anglers. With sizes ranging from 50, all the way up to 300, these reels are built to handle a wide range of predator fishing techniques. Whether you are into tossing lightweight lures, like softbaits, or you're all about handling the big guns such as big soft lures and jerkbaits, these reels have got you covered. We've put in the work to make these reels tough and dependable. They feature solid one-piece aluminum frames that guarantee consistent performance. Designed to take on a bunch of predator species – from pike and bass to zander, perch, and even trout – these reels are ready for any challenge. Stacked with cool features, like a special spooling system, Line View, an Internal Centrifugal Brake (ICB), and well-calibrated gear ratios, these reels make sure you are getting silky-smooth performance every time. Each model is also available in a range of gear ratios, allowing you to pick the perfect reel for your fishing style. Get ready to dive into a world of power, versatility, and style with these baitcasting reels. They're not just meeting expectations – they're blowing them out of the water. This line-up sets new standards by bringing together awesome performance and innovative features that totally shake up what baitcasting reels can do.

OUR BRAIDED LINES

Westin's braids are exclusively crafted from Ultra High Modulus Polyethylene (UHMPE) fibers, renowned for their exceptional strength relative to their diameter. What sets our approach apart is our meticulous choice of the number of carriers (strands) that compose the braid, as well as the pic count. The primary distinction in crafting Westin lines lies in the quantity of carriers that form the braid. A higher number of carriers results in a braid with a rounder profile and a finer diameter, ultimately enhancing its performance. If achieving extended casting distances, heightened sensitivity, and reduced drag are critical attributes for your angling pursuits, a braid with an increased number of carriers will deliver substantial performance advantages.


OUR LURES

Freshwater lures

Westin, a brand synonymous with unparalleled effectiveness. Rooted in the legacy of the late Ingvar Westin, who imparted the art of crafting lures with an enticing roll -the Westin-roll. Westin has transitioned these handmade gems into a commercial success, expanding their repertoire to cater to an array of predator species and fishing scenarios. Over the years, the Westin range has significantly diversified, offering a comprehensive toolkit for every fishing enthusiast. Many creations remains true to Ingvar Westin's original vision, characterized by the irresistible "Westin roll" – a feature that consistently entices and captures sizable predators when all else falls short.

Saltwater lures

Westin saltwater lures are respected by determining sea anglers around the globe. They possess an enchanting attraction, much like the sirens of old, reliably attracting and captivating big cod and halibut. Every new product undergoes rigorous field testing by our Westin team. The lifelike Westin lures consistently reel in one impressive fish after another. Westin's Sea Fishing rigs and lures have proven their efficacy in the salty waters, ensuring a heavyweight angling experience on the open ocean.

OUR TERMINAL TACKLE

Introducing the Westin Terminal Tackle Range, a comprehensive collection of high-quality terminal tackle essentials. Crafted with precision and innovation, this range includes a variety of lead and tungsten weights and jigheads, swivels, rings, wire, leaders, and hooks. Each component is designed to enhance your angling experience, offering exceptional strength, durability, and performance. Whether you are targeting freshwater or saltwater species the Westin Terminal Tackle Range provides the reliability and versatility you need for successful fishing trips. Upgrade your tackle box with our trusted selection and enjoy the confidence that comes with using top-notch terminal tackle.


OUR TACKLE BOXES

The Westin tackle boxes are essential companions for anglers of all expertise levels, guaranteeing an organized and efficient fishing adventure. All boxes in our versatile ranges serve as a secure sanctuary for a wide range of fishing gear, including lures, hooks, lines, and accessories. Meticulously crafted from robust materials, Westin tackle boxes are engineered to endure the challenges of the rugged outdoors, ensuring the safety of your valuable equipment against the elements. Our thoughtful designed compartments, provide an optimal solution for systematic storage, allowing quick and easy access to the right tools when needed. Available in various sizes and styles, Westin tackle boxes cater to different preferences and requirements, ensuring you're well-prepared for any fishing environment.


OUR CLOTHING AND GEAR

Clothing and headwear

If you’re not dressed for the occasion, even your exceptional fishing skills won't be enough. Our team of professional consultants and seasoned testers takes their pursuit of big fish very seriously. They understand that maintaining comfort, staying dry, and having the right equipment at their disposal is vital to remain focused and increase their catch. Whether you're seeking shelter from scorching sunrays or warmth during chilly fishing expeditions, Westin has got you covered. The Westin Clothing & Headwear line is crafted to tackle a wide range of conditions, ensuring your ambitions of landing substantial fish remain unwavering even in challenging situations.

Flotation suits

Safety and comfort are paramount in our Westin range of flotation suits designed for anglers. These suits have become a standard necessity at leading sea fishing camps around the globe. They are tailored to meet the needs of anglers and the unpredictable weather on the water. Whether it's pouring rain or strong winds, these suits will keep you warm and dry. Importantly, all products in the Westin flotation suits line are unique buoyancy aids rigorously tested against demanding international standards. Rest assured, our designers prioritize your safety above all else.

Technical clothing

Westin Technical Clothing, where style meets performance. Our innovative collection seamlessly blends cutting-edge technology with modern design, ensuring you stay ahead in both fashion and function. Experience the perfect fusion of comfort and versatility with Westin Technical Clothing. Whether you're conquering the great outdoors or navigating urban landscapes, our garments are engineered to adapt to your every move.

Bags and accessories

Effective gear storage and luggage are essential for any angler. Staying organized, keeping your equipment dry, and having everything readily accessible are crucial whether you're on the water or along the riverside. Westin offers a range of bags and accessories crafted from high-performance, durable materials. Our design not only has a stylish appearance but also pays attention to the meticulous details that can make a significant difference during your fishing trips. It's these small elements that collectively enhance your fishing experience. Westin also provides a wide selection of top-quality accessories, including nets, rod covers, bags, weigh slings, and more, all at your fingertips.

Tools

Westin tools are crafted from top-notch materials built to endure over time. Whether it's split ring pliers or a simple pair of scissors, our unwavering design principle centers on functionality and longevity. These tools cater to the needs of the most discerning anglers who truly value quality and trustworthiness.

Belly boats

Navigating through different water conditions is a breeze with the Westin Belly Boat. Thanks to its streamlined design and sturdy construction, it offers excellent stability, even in choppy waters. The inflatable pontoons are designed to provide optimal buoyancy, ensuring a safe and balanced ride. Manoeuvrability is further enhanced with the supplied oars, allowing you to effortlessly explore different fishing spots, reach secluded areas, and get closer to your target.


OUR EYEWEAR

Westin Eyewear represents a premium collection of sunglasses tailor-made for sport fishing while remaining versatile for various outdoor activities. These sunglasses are not only affordable but also exceptionally lightweight and comfortable. Most models feature frames constructed from Rilsan® Clear Rnew®, incorporating 45% bio-based material sourced from natural, renewable resources like castor oil. This eco-friendly approach minimizes the impact on food crops and contributes to lower CO2 emissions. The lenses of Westin Eyewear are constructed from polycarbonate with a polarized film from Japan, equipped with anti-seawater coating on both sides. They also boast an anti-reflective inner coating, fall under filter category 3 (providing high protection against sunlight), lens category 3, and UV400 protection. For added convenience, there's even a floating model, ensuring your sunglasses stay afloat if they accidentally take a dip in the water.


OUR CAMERAS

Explore Cam

The world’s smallest and lightest underwater fishing camera! Westin is revolutionizing fishing camera technology! Whether you are looking to improve your catch rate, find hotspots, or test which lures works – underwater footage can provide the answers you are looking for.

Escape Cam

Westin is proud to introduce the new underwater fishing camera! Capture stunning videos of underwater adventures and share them instantly. Designed and developed in Denmark, this versatile tool enhances fishing experiences and lets you share adventures with friends.


OUR PUT & TAKE

The Westin Put & Take Fishing range. Specifically made for anglers who seek instant fishing gratification, these carefully selected lures, rods and accessories are perfect for stocked or put-and-take fishing environments. Our gear ensures an efficient and enjoyable fishing experience, whether you're a novice or seasoned enthusiast.

Put & Take rods

Unleash the thrill of Put & Take fishing with our cutting-edge Put & Take Rods. Engineered for performance and sensitivity, our rod collection is tailored to the unique demands of stocked or put-and-take fishing environments. Choose a Westin Put & Take Rod and embrace a new level of performance on the water.

Put & Take lures and terminal tackle

The specialized collection of Westin Put & Take gear ensures an arsenal of irresistible lures and high-quality terminal tackle. These carefully curated lures are designed to attract and entice fish in stocked waters, providing an edge for both beginners and seasoned anglers. From vibrant, lifelike lures to durable terminal tackle essentials, our assortment guarantees optimal performance in any fishing scenario.

Put & Take bags

Embark on your Put & Take fishing journey with unparalleled convenience using Westins specialized collection of Put & Take Bags. These purpose-built bags are meticulously designed to cater to the unique needs of put-and-take fishing. Choose reliability, choose efficiency – choose Westin Put & Take Specialty Bags for a hassle-free fishing experience.